Visual Culture Online | Off Book | PBS Arts

Visual Culture Online | Off Book | PBS Arts


Olivia Gulin: “Creating images together as never been so easy or widespread. It’s part of who you are, it’s part of your group identity.” Chris Menning: “There are just scenarios in people’s lives that we can all relate to. People enjoy that and they pass it along, they share it, because they identify with it.” Patrick Davison: “With the culture that you’re making and the culture that you’re interacting with online there is sense of universality.” Mike Rugnetta: “The people who make and the people who watch are slowly becoming the same group.” Ryder Ripps: “We are all living in the exact same moment. It is very much about embracing pop culture. Embrace it fully and uh make it something new.” John Kelly: “I think it really rewires the infrastructure of knowledge in cultural creation globally.” Patrick Davison: “collaboration is much more like a dialogue or like a
discourse where one person will go do everything and post that and someone will see that and go do everything.” Mike Rugnetta: “People collaborating to build a large body based on one form, using a certain technology.” Patrick Davison: “And the collaboration is the aggregate of all of that, rather than everyone getting together.” Mike Rugnetta:” 10 people getting together to make one really funny rage guy comic – that never happens.” Patrick Davison: “But you’ve got 10 people making #$%^ ones until the 10th person makes a great one.” Chris Menning: “In about 2008, this four panel
comic became really popular on 4chan and it just illustrated the effect on back-splash while taking a poop. it’s silly it’s uh… irreverent but
it’s something that probably every single person can relate to. More
people had their own common experiences that they can share and they used that last frame, that screaming guy with seven Fs and twelve Us as the punch line for
their own common experiences and so it’s just become this massive massive medium.
Literally hundreds of different faces that are used and hundreds and thousands
of iterations of people creating their own comics using these same tools and
they’re even handfuls of websites that try to make the process of making
a rage comic easier, but it’s become something bigger than that. What you do
with it is self-expression, engaging with other people, communicating, creating
things together. Everything that creative people seeking to do in real-life they convey
emotions that are sometimes really hard to put into words but much easier to
convey as just a single panel.” Olivia Gulin: “Miku Hatsune associated with the particular voice of the vocaloid sound package. It labelled her as a virtual popstar. You use the software to make music. ‘Nya nya nya’ is a song made using the Miku Hatsune vocal. It originally became popular on Nico Nico Douga, which is the Japanese equivalent of YouTube. It’s a pretty repetitive song, pretty fast-paced, featuring the phrase ‘nya’ over and over and over again which is the sound a cat makes in Japanese. Kind of like meow. This guy named PRGuitarman made an animated gif of a pixel art cat with a pop tart body and a rainbow behind him and stars bursting in the background. People started sharing pop tart cat on Tumblr. At some point, a YouTube user decided to take the pop tart cat and the ‘nya nya nya’ song and put them together. The marriage of them together was kind of a cute overload. (song plays) Millions of people watched it on YouTube, obviously and lots of remixes happened. One thing that was popular was the Nyan Cat song mashed up with a Slipknot video. Fan art of Nyan Cat turned up in all sorts of different places. Things move back and forth between different countries all the time. It is so easy to. And Nyan Cat is one of them.” Ryder Ripps: “Dump.fm is a website that myself and Scott Ostler started in late 2009 with the predication that it was for artists and the content was primarily gifs. The purpose of an animated gif is to make something that is to the point, fast, can be shared really easily. It is a visual sound byte. That’s the best way I can put it, you know. It’s a little piece of an instant. These gifs are a reflection of pop culture. It used to be if you didn’t like what was on the radio or you didn’t like the way most people dressed, you had to counter it. The standpoint is, to me, a very old model thing. And I think a new model is to embrace it fully, but be subversive and funny and re-contextualize it. Take an element of pop culture and juxtapose it, rehash it, create a mash-up so to speak and have it become yours. And own it. i never i guess made a distinction between art on the internet and art in the real world. We’re having a generation of younger people who only make stuff on the computer. We get in the space together from all over the world and we’re all
seeing eye to eye.” John Kelly: “There’s always avant-garde cultural producers. Those, however, have traditionally been constituted in major cosmopolitan cities. What i think is different with the internet is that you
still have pockets of avant-garde , cultural creation, innovation but they’re no longer location based necessarily. But they can be contained in certain centers on online space. If you look at the emergence in the last few years of meme culture this kind of meme form tends to move very quickly in certain online pockets. They are often going there to get away from mainstream culture, but what they’re doing there now can radiate out and back to mainstream culture.” Olivia Gulin: “People are just making stuff on their own accord and it’s growing it’s going to become a thing and people will ignore it after a point.” Mike Rugnetta: “Every single piece of content that a user on the internet makes amounts to a certain amount of self expression.” Ryder Ripps: “I really want to see an image that I never thought I’d see before. On the internet, that is happening all the time.” Chris Menning: “It is cultural expression. We can see themes about where humanity is at. Where people are at.” Olivia Gulin: “They are definitely sharing ideas, definitely creating stuff that hasn’t been created before.” Patrick Davison: “Except now we have all these opportunities to find out about them and to see these weird, crazy, amazing things.” How do you make a meme? Step 1. You don’t. We’ll do a case study. Let’s first look at things that are extremely popular and then you can decide when you decide
that you want to make a meme whether or not these activities that you would like to
engage in. So. Number one. You need a cat. Take some pictures of it. See what happens. Other options. Your butt. Or boobs. I’ve you’ve got big ones or just any ones. At all. Twelve year olds! If you’ve got a twelve year old, load that kid up with Mountain Dew and leave them alone in a room with three computers and some crayons. If you just go to Reddit and post a bunch of the same picture over and over and
over again now that will work. If you just make twenty different accounts for yourself on any given service, just load something and use them all to like something. Just like button that. Just like it. And there you go. Then you are very popular. On the line. i think we also sometimes don’t take
this question seriously because the vast majority of people who want to
know the answer to this question are people who want to know with answer for one reason
and that reason is to make money. People can see that coming a mile away and so
that’s one reason we say don’t. As a user if you’re interested in making like
a new joke form make something funny and post it somewhere and you know if it gets noticed it gets noticed and if not, try again! If you make something that can be repeated and then you upload it to the internet even if you just you know email it to ten friends like congratulations you’ve made a meme. We’ll see how successful it is, but you’ve made a meme.

Author: Kennedi Daugherty

100 thoughts on “Visual Culture Online | Off Book | PBS Arts

  1. im pretty sure the Dump.fm guy ryder ripps literally was on his way to get filmed for this and thought to himself i should dress really cool to impress all the internets and stopped at the under armor outlet got some HeatGear out of the bargin bin along with a sweat traffic guard hat and the most ugly p.o.s. sunglasses oakley ever made

  2. i bet whoever originally drew these faces hate you newfags who jumped on the boat seven years too late. nobody likes this kind of "collabortative creation" shit. it's a blaring red flare signaling zero creativity zero effort and zero talent. nobody on 4chan likes the idea of taking someone else's content except newfags. old jokes aren't funny. get your own sense of humor.

  3. PBS, y u no funnyjunk? Funnyjunk has been around since 2001 as a leader of online visual arts including the likes of memes and "lolcats" and such.

  4. Lol, I love how they make it seem like Tumblr, Dump, and Reddit have as much as influence over meme culture as 4chan. Obviously they know nothing of 4chan! I say! I do believe that I am mad, bro!

  5. What the fuck is dump.fm, and who was that tool who was talking about it? Why were none of the .gifs he showed funny or well known? I'm generally assuming they dug this guy out of the trash of the early 2000's when they realized they couldn't get a hold of moot.

  6. I'm surprised Newgrounds and Newgrounds born content wasn't mentioned. Sure, it has games and naughty bits. However, Newgrounds is loaded with talented animators and some very well done music, among various other great content. Clock Crew, Lock Legion, Numa Numa, and sprite videos are but a FEW great examples. As for music, they range from frenetic experimentation to beautiful tributes. Newgrounds is one of the sites that began Online Avant Garde and I say it deserves some mention.

  7. @Allexxx96Reloaded

    No, they aren't. People started doing the whole "trending" thing and act as though everything is a meme. Then they spam anything related to a "meme" where people don't understand it. That, in turn, causes trolling and hating. Fact is, most memes aren't well known. They are often inside jokes that are only acceptable on a few sites. Badger Badger, Techno Viking, and Ronald McDonald Insanity are a few examples of this.

    I still don't understand the apples in ice meme.

  8. The average person is extremely creative. It's not just for the few "elite". This is what copyright extremist's want to shut down or bring into their fold with commercialism – which is exactly the opposite.

  9. I find the censor logo over the rage comic poop funny… because a few videos ago they didn't censor it at all XD

  10. Erm, one error in this video: The "Nyan Cat" song does feature a Japanese software synthesizer, but it's not Miku. The singer-synth is actually Momone Mono, and is not created by Vocaloid, but by a user of the freeware software Utau. The Miku video shown in the episode is a derivative of the original. *The More You Know~!*
    But other than that, spot-on video!

  11. Actually, I'm afraid you have it backwards: while the most well-known version is the Momo version, and that is the one from the Nyancat video, the Momo version was a cover of the original Miku song by daniwell. *~*now you know*~*

  12. If you seriously want to make more cash, you should google "Morsch Money Secret". They can guide you and help you get the cash you deserve.

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