Kondo-Culture: The Fall of the House of ‘Stuff’

Kondo-Culture: The Fall of the House of ‘Stuff’


You might be familiar with a now widely shared
expression that originates, in some form, from the Nintendo ‘quit screen: ‘everything
not saved will be lost’. For a long time it was this sentiment that
defined our relationship to… everything. Obsessively collecting the ephemera of our
own lives like a serial killer’s mementos. Acts of collecting, organising, arranging
– are frequent mechanics in video games – but all of human history is similarly littered
with objects – both to be used and discarded or, conversely, collected and displayed. But recently there seems to have been a cultural
shift in how we might think about our many… things. Symbols of sophistication, status, stability
are no longer simply cultivated in commodities but, if we follow the cultural wave of decluttering,
downsizing, minimal…ising – it might be more about the objects we don’t have rather than
the ones we do – favouring, instead the appearance of these ideals in the very lack of ‘stuff’. Perhaps, in what Guy Debord termed ‘The Society
of the Spectacle’ – when all that matters is appearance, then what use is ‘matter’ at
all? In many ways our world is one that is understood
through objects. The short film Salvation by Noah Harris and
Andy Biddle even maps history, in particular human history, through a stop motion catalogue
of kitsch – suggesting an inherent connection between objects and the human condition. And, of course, advertising promotes a constant
parade of possessions through our lives. But running throughout is this impulse to
make the intangible, tangible. The short film ‘Rose Gold’, made in 2017 by
artist Sara Cwynar, considers the evolution of aspirational marketing, which has always
tried to create what historian Stuart Ewen referred to as “the consumable life, the buyable fantasy”. The life I’m imagining as I scroll through this MUJI catalogue. …purely for research purposes. Taking its name from the 2015 iPhone 6S, Cwynar’s
film explores ‘rose gold’ as the colour of modern materialism, depicted through a 1970s
hyperconsumist lens. And while this hyperconsumist era may have come to an end, the parallels drawn here suggest that the supposed drive behind the rejection of consumerism
– a desire for “substance, meaning, purpose, fulfilment” – has in fact itself been repackaged
and is now being sold back to us. Jean Baudrillard declared that “…colours
generally derive their significance from outside themselves: they are simply metaphors for
fixed cultural meanings. And the Approach Gallery’s press release for ‘Rose Gold’, the film, identifies an association between ‘rose gold’, the colour, and liberation. Curator Wendy Vogel contributes that: “It’s
aspirational, but the soft aspiration associated with minimalism and Scandinavian fashion”, echoing fashion editor Veronique Hyland’s assessment of ‘millennial pink’ as: ” …ironic pink … without the sugary prettiness. … a non-color that doesn’t commit, whose
semi-ugliness is proof of its sophistication.” Aspirational associations have always been the driving force of marketing, but this recent trend, especially with how a key association it evokes is minimalism, seems to divorce the physical product from what’s actually being sold to a much greater
extent than before. Rather than embedding aspiration in specific
objects, brands create ‘short films’ that purely promote an image. Like, take the most recent ad for the high-end
UK department store John Lewis that dramatizes a childhood memory from musician Elton John,
where he receives his first piano – only John Lewis don’t sell pianos! Or, at least, they didn’t. Following the release of the advert, John
Lewis now sell a digital piano. But, the fact that even the official John
Lewis website essentially presented this sudden product addition as an afterthought to the
ad campaign is evidence of how little the physical item matters. That, even if what their adverts have historically
been selling is just the abstract concept of gift giving, 2018’s advert took this trend
away from the importance of physical products to a whole new level – just something to be
quietly released in the background – even the piano itself is an object that stands
in for the immaterial experience of music. Because, as Cwynar’s film explains: “Rose
Gold doesn’t need to be anything at all, just an idea,” … ”something to look
forward to.” The physical objects of advertising have never
been less relevant. This movement away from object-based advertising
is part of a wider cultural trend, announced by writer Chris Lehmann as one that would “… orient us more serenely… amid our storehouses of stuff.” And Japanese organising consultant Marie Kondo has emerged as a central figure of this discussion, particularly after the debut of the Netflix series ‘Tidying up’, the ethos of which either captured or created this mass desire to ‘declutter’ at least in
western middle-class culture. But this desire didn’t arise unopposed as
objects are, once again, complicated by their associations – and it’s most apparent in the
backlash against Kondo’s approach to books: “It’s the information they contain that has
meaning.” Kondo explains, “There is no meaning in them
just being on your shelves. You read books for the experience of reading.” And so the physical book should be discarded as soon as it has fulfilled its
purpose of being read, a position that wasn’t exactly welcomed by everyone. Mostly because of what a book stands in for,
that experience of reading, but also because of this desire to possess tangible evidence
of these ephemeral exchanges. As author Sam Byers says of books: “we use
their object-form as a way of managing our vertigo-inducing relationship with them as
intangible artistic events and experiences we can never actually “own”.” And it reflects philosopher Guy Debord’s assessment
that: “The first stage of the economy’s domination of social life brought about an
evident degradation of being into having.” But this collective fascination with discarding
the things we ‘have’ now reflects: “The present stage, in which social life has become completely
dominated by the accumulated productions of the economy,” which “is bringing about a general
shift from having to appearing — all “having” must now derive its immediate prestige and
its ultimate purpose from appearances.” And this appearance of ourselves and the lives we wish to project is no longer dependent on objects. As Sophie Gilbert described in The Atlantic:
“the success of Tidying Up speaks to how neatly some episodes of the show sync with its cultural
moment, a time in which identity and achievements are visual metrics to be publicly displayed
and curated, and a happy home is a perfected, optimized one.”, that “the performance of
the self has become more important than the reality.”, and that these decluttered spaces
“… function as projections of [our] best selves: organized, attractive, authentic. Unattainable.” But also, in speaking of the success of the TV show, I think there’s
another level where appearance has been removed from physical space entirely. While some form of the KonMari method is easy
enough to implement in viewers’ own living spaces, decluttering runs in parallel to another
recent minimalist trend that is less immediately attainable: tiny homes – which has been similarly
televised as well as being popular on Instagram. But this cultural fascination with the appearance
of tiny houses goes beyond the photographic image, with purely virtual houses being created
in The Sims, and then consumed on YouTube. While there are practical reasons, both financial
and ecological, to aspire to this kind of living – the way it’s playing out through
fantasy implies that this isn’t so much about the actual practice of building and inhabiting
tiny houses – just the spectacle of it. I know there’s something appealing to me about
these compact spaces but I don’t know the extent to which I’d actually want to live
there. Again, I just like the idea of it, maybe the
idea of being the kind of person who would inhabit a space so unencumbered by… stuff. In ‘The System of Objects’, Baudrillard speaks
of “the modern ‘house of glass'”, which “does not open onto the outside at all; instead
it is the outside world … that penetrates … into the intimate or private realm inside
… The whole world thus becomes integrated as spectacle into the domestic universe.” And, in today’s ‘house of glass’ there’s nothing that can’t be integrated as spectacle into
the domestic universe. In fact, it could maybe even be said that spectacle now entirely constructs the domestic universe. Baudrillard had quite a bit to say about that
part too but all that’s relevant here is how the increased role of the immaterial might
play a part in the potential decline of objects. In a way, images are the objects of the 21st
century. A new way to collect, to advertise our ideal
self – because, as well as sneaky trap for those slippery transient experiences, writer
and professor Lisa Nakamura explains how: “.…books were displayed in the home as signs
of taste and status. … a form of public consumption that produces
and publicizes a reading self.” A self that can now be publicised regardless
of maintaining a physical collection. Hoarding has transcended physical space, and
not only are we documenting our own lives, but we’re also collecting and curating potential
lives in an attempted mastery over the things we still can’t possess – physically or abstractly. I’m not sure if this is common, but I know
I sometimes download pictures thinking: “this is nice… and it’s a part of me now.” Though, common or not, it’s not far from the
conventional function of Pinterest. In their introduction to the journal ‘Online
Lives 2.0’, Laurie McNeill and John David Zuern consider how: “Pinterest members window-shop
for experiences, behaviours and goods they find “inspirational” … They therefore curate
‘inspired’ lives – lives they may not have, but wish they did.” This is ‘lifestyle shopping’ in a purely digital and fantasy form. And this behaviour likely contributes to the
popularity of haul and unboxing videos – as another way of consuming vicariously, while
also drawing appeal from being able to at least witness the intimacy of tactility, if
not experience it. Writer Kritika Bansal even goes as far as
describing the unboxing video as: “the process of presenting the object of desire in a state
of undress.”, and therefore “partially erotic.” But it still maintains that digital distance. In discussing the thinking behind her film
Rose Gold, Cwynar explained: “.…a lot of what design or advertising does is try to
erase the real fact of living: the everyday materiality of us being in bodies…” It’s an observation that I recognise in my own
habit of digital collecting. More than a way of storing the things I can’t
physically attain, it’s a space where the fantasy remains pure, untainted by ‘the everyday
materiality of us being in bodies’, of expectation not living up to reality. [Audio: The Simpsons]
“Why doesn’t mine look like that?!” And this digital hoarding might also play
a part in the sudden cultural desire for its opposite. As Jeffrey Rosen commented in the New York
Times: “the fact that the internet never seems to forget is threatening, at an almost existential
level, our ability to control our identities; to preserve the option of reinventing ourselves
and starting anew…” And with the introduction of platforms like Snapchat – the original selling point of which was impermanence – it seems that even digital media recognises that,
when everything can be preserved, there’s something exciting and perhaps even radical
in being transient. Walter Benjamin famously wrote about the work
of art in the age of mechanical reproduction, that: “Even the most perfect reproduction
… is lacking in one element: its presence in time and space, its unique existence at
the place where it happens to be.” And I think this will likely always be relevant. Even Marie Kondo’s decluttering, while it
might seem to be primarily based in appearances, is specifically physical – always based in the act of holding, feeling physically as much as emotionally. And while Kondo’s philosophy is often categorised
as a pursuit of purity, discipline, this is again just its appearance. I think what the KonMari method really advocates
for is the act of doing things deliberately. Now that we can carry so much with us – not
just our accumulated possessions but so much of our past – it isn’t so surprising that
shedding some of that weight might suddenly seem more appealing. Of course it’s much easier to throw things
away if you can afford to buy another one, or if you grew up without the threat of losing
the things you have – but being intentional about the objects we choose to keep in our
lives might encourage us to think more deeply about what else we’re carrying with us – to
preserve the option of reinvention. But, at the same time, I think this movement
is partly an attempt to return from ‘having’ to ‘being’ – the idea that being free of material
possessions translates to living more authentically. For a long time we’ve been encouraged to
construct our identity around consumer objects and now that position is, I think, rightfully
being challenged. But it’s also already being recommodified. MUJI, the brand name, is an Abreviation of
Mujirushi, which translates to ‘no brand’ and that’s exactly how they want you to
think of them. But MUJI is a brand, and increasingly decluttering,
the soft aspiration minimalism, is a brand. Because you can’t market ‘being’, but you
can market the appearance of ‘being’ – and, if we’re being intentional, we shouldn’t forget
to ask just what we’re being sold.

Author: Kennedi Daugherty

100 thoughts on “Kondo-Culture: The Fall of the House of ‘Stuff’

  1. And oh my gosh, as I'm replying to people here now, I'm listening to the radio and they are talking about Kondo on there (Radio 4 – 'You and Yours') , and apparently people are taking shelfies to post on Instagram of their de-cluttered shelves. It was interesting too to see someone say here in the comments section that Kondo was/is mentally ill. I never knew that. maybe some of the people who like to throw out accusations of mental illness at those who like to collect things should be made aware of that.

  2. me collecting a gigantic amount of scientific papers about computing science that I'll never use to create anything substantial

  3. Well thought out video! I'll peep the rest of the channel. The video essay genre is very competitive right now on youtube, I'm glad this one blew up.
    Great moves, keep it up. Proud of you

  4. Step 2: Apply the Kondo method to your mind/personal life. Watch your free time become more meaningful in the blink of an eye.

  5. the end of hyperconsumerism is a coming of age every mass consuming country citizen comes too this concept

  6. 10:50 – This made me laugh.
    " You made dis? ….. I, made dis. Is mine. "
    I do that to, though mostly because I appreciate it's look, or because it serves as inspiration.

    11:20 – Well, would'ya look at that.
    Though I meant inspired in different way but, yeah, I suppose that fits as well.

    12:30 – I love that scene XD
    Though I disagree. I want to attain, I'm just too poor to get new clothes.

    End: Good video. But I know what I want.
    Baggy clothes, custom made, with long sleeves. Custom shoes, more boot'like I guess. A custom made trench coat with runes on it.
    A large gothic mansion, with secret doors and passageways, with a dedicated library full of books on the Occult and Paranormal.
    I'm a traditionalist like that.

  7. I cut down on my clothes with the "if I don't want to wash it then I don't love it" method. Life changer tbh

  8. I know decluttering books is a big controversy in Marie Kondo's decluttering method but the point is to keep only the books that spark joy, whether it's because they're beloved go-tos or you're dying to read them. When you keep what you love and sparks joy, you have a whole shelf filled with books you love and desperately want to read versus the ones you bought in hope you might read them but they loom over you and distract you from what you love about reading and then you don't read for 2 years. It's about keeping the books you really want to carry with you in your physical life, because as much as I love books they're heavy as fuck when packed into moving boxes. Only keep the books that you would blow out your back and sprain a knee for.

  9. i sleep on the floorand just have a bag of clothes since i moved out the house. dont realy need anything if you live alone, but very so ofte i "declutter' the fridge i make delicious food

  10. What is the game she uses as an example at the beginning of the game, not the Sims, the frame right before she shows the Sims?

  11. This video was incredible. Thank you for making this and explaining more about this decluttering culture. It really hit me when you mentioned that now images are the new objects. I usually try to spend some time decluttering my phone from old images and bunch of screenshots…

  12. I did a cross country move a year and a half ago, all of my boxes took a month to arrive and in that time it made me realize what I missed and what I could live without. I donated nearly half of my stuff when it finally arrived and since then I think long and hard before bringing something new into the house.

  13. I think the desire to have a cleaner simpler version of our homes is driven at least partly by our engagement with an ever increasingly complex online life, whether it's messy social media, apps, arguments, shopping our digital lives have become so full of junk that we have less and less room in our actual lives for it. When we put down our phone the last thin we want to be living in is a cluttered room full of more mess and choices.

    I think a lot of the minimalism, decluttering, tiny houses etc is also partly an expression, by some at least, to consume less as part of reducing ones environmental foot print and moving away from a consumerist culture and the environmental issues it entails.

    It's also a result of a new generation not being able to afford their own homes but still needing to exercising that innate human need to nest, albeit digitally. And when you can afford a small home then you can't exactly renovate or extend but you can declutter. It's entertainment adapting to cultural and societal realities its consumers are facing.

    But yes I agree also a kind of end of the line of useless pointless consumerism of junk. A lot of baby boomers are approaching end of life phases too so they're leaving a lot of junk behind too.

    Marketing has for decades always sold a lifestyle over a product, that's nothing new, it's brand building rather than product selling. I think Rose gold is just scrapping the barrel for something that hasn't been over used or associated with something yet. If it was dirty yellow we could say something about it's a metaphor for a lost ideal or youth in a more connected and 'real' society that embraces complexity and difficulty. It's just novelty.

  14. Just wanted to say congratulations on such a beautifully crafted visual essay. Really compelling. Keep up the awesome work! Xx

  15. i would like to sit and drink coffee with you in a local european cafe and just randomly ask you stuff to listen to you, i wouldnt even try to understand, just so your speaking make me feel more sophisticated…

  16. In owning a thing it owns us. It is better to be a beggar with a bowl, than a fool with a palace.

  17. This is one of the best videos I've ever seen on YouTube! I'll gladly add it to my collection of favorites.

  18. Will this video stop me from adding it to my favorite list?
    .
    .
    .
    .
    That's a rhetorical question. Of course, it won't!

  19. Warning: PhD in philosophy required to understand more than 10% of what she says with her posh accent, she seems more interested in impressing the world by proving how brilliant she is rather than actually passing on useful ideas.

  20. Very good, but you missed out on a bit of Benjamin there.

    While you may "feel" as though the aura of objects is always relevant, Benjamin's entire essay is about how we are depleting aura and making it irrelevant–that the reproduction of art democratizes it through a demolishing of the unique space associated with it. In losing this space, art becomes an open enterprise rather than an elitist one safeguarded behind museum doors only the wealthy can afford to unlock. As for books, this depends on vocation.

    For the writer, editor, and academic, books are indispensable and have inherent utility value in regards to keeping copies on hand; they exist as material reference to important data points and argumentative examples. People are rightly upset with Kondo in this regard because books can absolutely be so much more than simply displays of prestige; they are honest tools with many practical applications. One of the biggest root applications of the physical book is the safeguarding of knowledge.

    Digital copies are fantastic only up until the point they cease to exist, an event which can inexplicably occur in the fraction of a second. While one may argue fire or book fleas may produce the same effect on the physical copy, these are more localized events that threaten a single collection. All it takes is for a digital distribution company to be embroiled in a large enough controversy (or some other significant event such as mass hardware failure, catastrophe, etc.) for all that digital knowledge to suddenly be entirely erased.

    Rod Serling did an excellent job of pointing to this in "Time Enough at Last." The simple act of shattering a man's glasses–rendered irreplaceable due to the destruction of society–is enough to make the physical book completely meaningless. Rather than address this inherent fragility (which to be fair is nigh impossible to do), we have heightened it through bringing the physical copy to even less secure mediums. The physical book that is owned may be burned or molder with age, but it can't be hacked, revoked, or immediately vanish due to the machinations of an economy.

    the tl;dr here is that physical books safeguard against calamities in the knowledge industry that electronic versions cannot. They also have a utility function for certain jobs. Safeguarding ideas is a perfectly logical reason to keep books and is not predicated on appearance or sentiment.

  21. The core concept of this new movement is quite simple. It is asceticism or the pursuit of it, though not necessarily the attainment of it. It is an attempt to obtain its benefits without paying its cost. This is doomed to fail unless one accepts the cost and embraces it as a part of the virtue.

    Alternatively, it may be a sort of soft asceticism which, if so, may have its use and place. I can not say as I am not familiar with the material.

  22. Great video! I think another aspect that can't be disentangled here is the issue of rising population and limited space. Our generation has grown up with ever increasing rent costs, and the idea that global warming is going to erase finite land as our population exponentially grows. That micro-homes and minimalism has risen at the same time, I don't think is a coincidence.

  23. He's not saying mechanical production is some terrible thing. He's saying that art can become political, and bad things can happen (like the aestheticization of politics).

  24. Thank you for this wide and deep cultural analysis in such a bite-size chunk of time! High quality content. I enjoyed every minute and am looking forward to watching again.

  25. This video completely misses the point of minimalism: order, room to breathe, agility and concentration on the most important aspects of life.

  26. I wish people would stop misinterpreting kondo as being anti books. She isn't. She's against mindlessly collecting them just to have them. If having a specific book on your wall that you like being there, and makes you happy even after you read it, or admit you won't read it, keep it… Just don't keep books you may "someday" read which don't independently make you happy

  27. Do you agree with this? https://www.tinyurl.com/konmari-design
    It adds to the specificity, the secret how and why — exactly how this has captured the cultural moment.

  28. Marie kondo decluttering is impractical. I have had a similar philosophy of keeping stuff. Things that resonate with my soul. I even keep things that have hurtful memories associated with them. Like how a fighter is proud of his scars. Taking care of belongings and everything having it's home. But keeping ONLY things that spark joy is insane. That would mean I would throw away everything else that is functional but take up space… Such as… Linen, cutlery, stationary, toiletries and etc

  29. Actually, Ms. Kondo, some of us read books to obtain knowledge. Knowledge we might have to refer back to the next time we're designing a house or fixing a car or drafting a legal suit or formulating a business plan or cooking a recipe (jk I cook from memory or make it up as I go along like an illiterate pre-industrial housewife) or proofreading our doctoral thesis.

    -Nerds Who've Been Using Books Since Before Reading Novels For Entertainment Was Invented

  30. Hoarding for life.
    There are many things I regret throwing away, and nothing I'm grateful to have thrown away.
    Except actual garbage, that can go.

  31. muji is just aesthetically pleasing in the eyes tbhhhhh. anyway great video and thanks to marie kondo! <3

  32. Omosh, I guess I now understand why people like Unboxing videos. I couldn't for the life of me understand why in the hell so many people like those videos. I'm find them SOOO boring, and time wasting.

  33. Haha i really like how people are falling for this narrative. Guys you don't own what's digital. Digital it's owned by the few that understand technology. You just own an ilusion that can be easily taken away.

    Also people that follow Kondo just failed. Basically they are just following a trend when it should be something for one to figure out.

  34. Books are different though, keeping books you love offers you the chance to lend them out, to pass on their content wholesale not just your interpretation of them when telling someone about them, and the chance for you to re-read them and have a whole different take in the second reading, stuff you missed the first time; Like keeping DVD's you watch more than once, otherwise there's no point, you'd go to the cinema see a movie once and then forget them or be left with only their first impression on you never to be reassessed or enjoyed on a new level.

    It's not about keeping evidence. Books though different in function, are like stationary pots, they never stop being useful, even if their status is temporarily relegated to "ornament".
    In my own experience I like to keep reference and how-to books, because there is no way I can memorize every piece of information, and I need something I can read by candle light in an emergency if the power is out or the wifi is down. The first aid book has particularly saved us a lot of trouble during a storm that cut the electricity when the husband twisted his ankle slipping down the stairs in the dark.

  35. My mother grew up in a scarcity manner. She is a hoarder. My sister responded by making her own house perfect and tidy in full mid-century modern. I have responded by efforting towards minimalism. My motivation is a fear of being rooted, despite being well in place. I'm 30.

  36. Ok but she also said keep your favorite books and donate the ones you bought but you havent read for years? Libraries exist people.

  37. Loooveee.
    OMG can we just talk about the beauty in argument expression rather than discussing one specific instance.

  38. This is so interesting I am definitely going to have to watch it twice. Thank you for a thought-provoking video!!

  39. Butt why? I am not an empty shelf person don't worry. I put photo albums there. I have a lot of clutter and a big house. I just don't need to save supplies that I won't reasonably use up in my lifetime. These albums need to be finished. So I will work on them in an on going way. I reorganized my craft room tossing and donating and labelling. Sometimes I do miss all the paper that was there.

  40. I was recently in a conversation with a professional organizer or, as she has deems herself, a decluttering consultant. She bases a lot of her process on the KonMari Method. However, she does not have people declutter their books as the second step, as Marie does. She notes a difference between Japanese and American culture. We place a much higher value on books and their information than they do in Japan. I appreciate the added perspective on why this is from this video.

    The closing thoughts on this video were lovely as well. I enjoy things like the KonMari Method because it encourages intentionality and moments of reflection. It is also not surprising that this idea has been turned into an item we can buy. We want that ideal self, however, it takes a lot less time and effort to buy something "minimal" than it does to dig through the trenches of our minds, hearts, and physical bodies to decide if we really want what is already present – material and immaterial – in our lives, why it ended up there in the first place, and how we can go about keeping ourselves from adding more unwanted things to the already overflowing closet.

  41. Am I the only one who comes to her channel every day hoping she has uploaded?
    This is one of the best videos I saw on youtube, no kidding. The way you intertwine so many references… the words you use, the sources you choose… this is a piece of art and I'm showing it to all my friends and family. Thanks for such great content! Greetings from Brazil 🙂

  42. How have I not come across your channel before? Fucking great. You got yo self a sub m9

  43. There is a slight difference between people who purchase shit just because they think it's popular, cute or may come handy or start a compliment, and people who are constantly creating new stuff and simply need an abnormal amount of shit lying around all the time. To me the idea of ever giving away any of the books I've accumulated over the ages, or any of my painting material, paper, notebooks still waiting for poetry, my coffee mugs, my photography decorations, even stuff I find when I go on hikes. That stuff is mine. It smells like me, it knows my skin. I didn't buy it out of a catalog. I got a paycheck and raided an art supply store. Yes, my apartment looks like a junkyard after a tsunami. It's my apartment.

  44. The video is awesome, but I had to watch in a fast way. I mean it's a word a minute… I don't have all the time in the world for this… It's pretty bad, cuz I like the content.

  45. your videos usually fuck me up but going into this i was thinking "oh marie kondo! i like her philosophy, surely this wont fuck me up!" i was wrong. i was very wrong and this is probably the video that fucked me up the most. I need to have a long existential think about identity Right Now before i completely lose it. Great job, as always!!

  46. does this mean i have to feel philosophically guilty about watching marie kondo and tidying my room because of it? I know there's an argument for consumerism, image, appearance… but it just felt good to realize no matter how bad my mess is, I'm not alone. I want a clean bedroom because it's better for my mental health, because i can vacuum more often for my allergies, because i just feel like i can breathe. not that one can be trusted to know their own motivations, but I'm starting to tidy for me. I don't want visitors. I don't want things to look nice. I want to be happier. And sometimes that involves things looking nice. And honestly, appearance, prettiness and cleanliness are as old as we are. They're real, if not tangible, and just because we lack the vocabulary or scientific knowledge to truly define them, it doesn't mean they're vapid or inherently consumerist. Idk. bbb I'm very tired can you tell.

  47. Beautiful video. Right at the start, that ‘all that is not saved will be lost’ hit me *hard*. Both as a Nintendo kid and a historian.

  48. I keep my life tidy by never taking advice from Marie Kondo and by ignoring ads. I've chosen the things that I own for my own reasons, and I'm keeping them.

    Regarding books specifically, I suppose Kondo has never heard of rereading a book. But then, given her attitude, I have to wonder if she's ever given any book a first reading.

  49. I think minimalism also appeals to the increasingly complex world views and lifestyles we have developed. If I feel overwhelmed by a situation, before I declutter my mind, I declutter my immediate surroundings, easing me into the more time-consuming process of making sense of the world.

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