You are watching The Sunday Motivational Video! Welcome to ALUX.com! The place where future billionaires come to get inspired. Hello Aluxers, it’s amazing to have you back and this week’s video is quite interesting. We realized we’ve spent all our time focusing on the rich and the poor but never addressed the majority of the population. Some of you aspire to move into the middle class, some of you will realize you’re actually in it and for a small portion of you, this is so far behind you, you never want to go back ever again. In order to have a clear understanding of what the middle class is, think of it like this: If you’re not in the bottom 20% of your population, nor in the top 20%, congratulations, you’re like the majority of the population in what is called the middle class. This middle class is also segmented in 3, the lower-middle class, middle-middle class & upper-middle-class, but in order to keep things clear, we’ll cover it as a whole. If you’re not sure where you fit in all of this run this quick experiment: Can you relate? Let’s see if you make the cut or nah! Here are 15 Signs You’re in the middle class! Statistically speaking, you’re still living in the city you were born in or have made the move to the next big city near you. You went for studies there and ended up settling when you were offered a job after you graduated. You know there are other cities that sparked your interest, but for some reason making such a big change felt overwhelming so you decided to play it safe. You spend around 1 hour each day commuting to and from work. You have a fairly repetitive job somewhere in the middle of the hierarchy in a multinational company or work for the state in one form or another. Your romantic partner is also from the same geography and you met each other through friends, work or studies. You probably have a favorite grocery store, have tried the majority of the restaurants because honestly there aren’t that many. You got excited when they opened a Starbucks. You probably have a decent job and renting a nice place or have made the decision to get a mortgage on your own place slowly building equity. If you went the mortgage route, you’re probably priced out of the city center and chose a development complex somewhere with good connections to the city. You’ve considered commuting via public transport but the car is more comfortable. The car is the first big purchase in your life. It felt like a stretch buying it, but you didn’t go crazy and you settled for a medium-range model that gets good gas mileage. You always dreamt of driving a sports car or something cool, but you know that these cars make no sense in your day to day life. Utility is the main reason you purchased it. Your big goal is to pay off your mortgage and leave the house to your kids so they don’t have to work as hard as you did. Unfortunately, according to a 2018 report, 1 in 3 millennials will be renting their entire lives, . At one point in your life, money started coming in, not a lot, but more than before. Your expenses were fairly low so you started buying things you thought were cool. They now pile up in your garage or certain rooms in your house without being used. You’re too attached to them to throw them away or donate them because they meant a lot to you when you purchased them. You’re not a big throw-away person. You most likely still have clothes from several years ago that no longer fit you or are out of style, but you’d never get rid of them. This type of behavior can be seen throughout your life and household. You likely to have a bag or drawer filled with other plastic bags, but you forget to bring them with you when you visit the favorite grocery store. Raise your hand if you can relate to this: You’re likely to have multiple mugs and glasses from different marketing promotions still lying around and this is just the beginning. Depending on age and country these habits can vary but carry the same underlying desire. You probably didn’t expect this, but the middle class is statistically more formally educated than the rich. A good portion of the middle class is made out of what would be considered: intellectuals. These people have decent-paying jobs because they specialize in a particular field. They have their degree, they know how to follow rules and get paid for their time. They take pride in their studies and believe that traditional education is still your best option for success in life. They are the A students. They’re obedient, follow the rules, work hard and make excellent employees, usually for B & C students who are more open to taking risks than they are. The big problem is, that traditional middle-class jobs are declining. If back in the day, the average person held 5 to 7 jobs in their lifetime, today, according to the Bureau of Labor Statistics, the average worker currently holds 12 to 15 different jobs before age forty and this number is growing quickly as the work-force becomes more and more segmented. The world requires you to quickly reinvent yourself or adapt your skill-set to new emerging industries, which poses a big problem for anyone who’s putting all their eggs in the single basket of traditional education. You probably love watching tv in one shape or another. It’s either for sports or tv-shows, you can afford your Netflix subscription and binge binge binge. The same happened with music, you know pay for apple music or Spotify. At one point you even lost track of how many subscriptions you have, they get billed automatically and as long as there’s still money in your account at the end of the month you feel good about yourself and the convenience that these services bring. Yes, you still share your password with a couple of friends or family, because why wouldn’t you, but the age of ripping music from youtube or downloading pirated software is long behind you. You pay for software, games & entertainment and you like that. You’re a bit more sophisticated from a technical perspective.
Your life is filled with fairly modern gadgets. You own both a laptop and desktop and your iPhone is not older than 3 years. Technology has evolved alongside you and you probably take privacy a lot more seriously now. You’re more scared of people hacking your email than anybody having a photo of your signature. The biggest threat in your life right now is identity hacking and you’re constantly worried that people will get access to your private information. That’s why you started protecting yourself. In order to keep your online activity safe, we recommend using a VPN, which is a simple to use app that protects you from prying eyes. If you haven’t by now, go to alux.com/vpn and purchase a license. NordVPN has been a long-time friend of the channel & alux.com community and we’re super excited to have them back with an exclusive offer for you guys specifically: Get 70% off NordVPN! Only $3.49/mo, plus you get an additional 2 months for FREE if you’re an Aluxer. Go to alux.com/vpn and get a subscription now. You only need to get hacked once and your entire life can be in jeopardy. Thanks NordVPN for supporting our community. Middle-class families are all over the map when it comes to parenting styles, but if you begin to dig deep enough, you’ll see a focus on security and low risk. Because they are educated themselves and have been doing well, they want the same for their kids. They start a college fund early on and make sure their kids know just how big of a deal getting into college is. Very rarely middle-class families are supportive of creative or entrepreneurial endeavors. This happens because they found the recipe to what they consider a fulfilling life and don’t want junior wasting their time or being a leech for long, because they know they can’t actually afford it. The middle class always had a fascination with the rich, mostly because they aspire to move up in rankings. 2 in 3 middle people in the middle class believe that if they work hard enough they can make the leap – from this perspective, the middle class is a lot more optimistic than everyone else. In comparison, the poor are more pessimistic in nature while the rich are more realist. The middle class does not study the rich, instead, they follow them as entertainment. Consuming content is the favorite past-time, You probably read tabloid magazines and websites, you follow your favorite celebrities everywhere because it gives you the opportunity to peek into a lifestyle that you desire for yourself. The middle class is not afraid to pamper themselves, despite not really being able to afford it. Luxury brands have understood this desire very well and in recent years we’ve seen a shift in strategy on their behalf. This is why brands like Gucci, Louis Vuitton, Balenciaga & more are offering more accessible products. That’s why every girl you see is rocking the same Michael Kors bag and watch, holding the same Starbucks drink, wearing the same type of sneaker & hoodie.
Same goes for the guys! Meanwhile, the poor want to do the same, but can’t afford even the entry-level stuff, so they buy the fakes. You are the designated market for everyone. The middle class has both the numbers & the income to afford to buy things they don’t need, all they have to do is market to you correctly. This doesn’t mean infomercial products aren’t effective, but they’re not really a necessity. Be honest, do you really need HD Vision wraparound glasses, the shake weight or a brand new set of knives all with a diamond ring as a gift if you call right now. These products usually look and feel cheaper than they seem on tv, break more frequently than traditional alternatives. Truth be told, they can all be fixed with FLEX TAPE!
You can slap that bad boy anywhere. The underlying theme here is that as part of the middle class you’re the target of the majority of ads and selling strategy of brands. Here’s something to keep in mind: Traveling is such an interesting thing to observe across different socio-economic classes. As a member of the middle class, you do travel but you do it a lot more strategically. It usually involves a lot of research, comparing flights, using coupons and points in order to get the most out of every penny. You always fly economy and you think first class is a rip-off, but you wouldn’t mind trying it once just to see what it’s like. You never go to 5-star hotels or resorts for the same reason and when you do finally check into a 3 or 4 star hotel, the mini-bar is off-limits. Your travel options are limited by the destination low-cost flight providers are offering in your geography, yet you’re happy with 2 city breaks and a couple of days by the beach per year. The bigger the family the more likely you are to travel by car. Eating at restaurants is reserved for special occasions and even then you rarely go through the wine-list. Compared to the poor, you do travel and are a lot more open-minded. Even thou’ you are more likely a tourist than a traveler, you’re enjoying your days away from the office. You still get super excited every time you go to a new destination and embrace the new culture, something the rich rarely do, because they spend most of their time in high-end hotels disconnected from what’s actually happening. Depending on where in the world you live, you might find yourself clapping when the plane lands. A large portion of the middle class actually considers themselves poor because they only look above themselves in income and lifestyle. The truth is, most of the population lives more or less the same way as you do, grew up under very similar conditions and faced the same kind of difficulties you did… you just didn’t know about it. This misconception happened because when you were growing up you always saw your parents stressing about money. It’s never a pleasant experience and now you find yourself doing better than they were at your age. You consider yourself a massive success. Although you still stress about bills, they’re being covered and there’s still some excess capital left at the end of the month. You probably afford health & life insurance. Growing up there were things you saw other kids have that you wanted, but knew your family couldn’t afford them. You were probably a good kid, and your entire outlook changed when you met someone who had it way worse than you did since you’ve been grateful for the sacrifice your family has made. All your past experiences made you the person you are today. Although you’re fairly confident in your skills, losing your job is simply something you can’t afford right now. You like your lifestyle and starting over is something that you think is a young man’s game. You like everything the way it is right now. You like the office parties and even the team-building weekends you get to go to once in a while, but you don’t really love it. If another company offered you 30% more in pay, you would definitely make the switch. The extra money is definitely welcome and justifies the move. You believe your boss is an idiot and you know you could do a better job, but you never took any action to prove yourself, nor do you plan to. You would definitely accept a more pompous title at work, even if it didn’t improve your pay. Your job is the largest portion of your income and your savings aren’t enough to allow for more than 3 months to go by until things get serious. This might vary from culture to culture, but from our experience, we’ve seen this behavior everywhere. The middle class has two sets of possessions. The everyday ones and the ones that they get to bring out when guests come by or appearances need to be kept up. From the good plates to the good outfit which gets reserved for special occasions only. If your family used to do this, like this video right now.
We’re curious to see if this happens everywhere. Not only this, but you’re probably focused on maintaining the fresh look of your possessions for as long as possible even if it comes with a drawback in usability. A couple of examples include: People covering their furniture in plastic
People not removing the plastic covers from gadgets or devices People keeping the original boxes for items somewhere in the house, because you never know if you might need to return them. Your house is probably filled with reproduction art purchased from your favorite furniture store or kitchy decorations meant to reflect who you are. Retirement is the promised land.
You can’t wait to stop working. You picture yourself somewhere on a beach drinking mojitos or constantly on the lake fishing. The downside is, you still have several years ahead of you; that is unless you hit it big with the lottery this week. You’ve been buying tickets since you were young.
You like it. You like sports betting as well. Although you’re constantly pouring money in, you get motivated when you win some of it back every once in a while. Despite this, you tell everyone you know that you’re having a positive return because it’s more skills-based than luck. You’ve never really given much thought to how retirement will actually work. You’re trusting the system, 401Ks, maybe a little bit of savings here and there. You trust that you’ll figure it out when the time comes. You look forward to traveling more once retired. Your dream vacation is one of those cruises where everything is available to you. You’re probably really into sports. You’re still a big fan of the same team your father or brother has been rooting for since childhood, despite them not being a top performer. You never understood golf, because you like the excitement of the fast-paced rhythm the gameplay of sports like football or basketball come with. That’s why cricket & hockey are also big winners with the middle class. You think you would’ve made a great athlete, but due to some external event you couldn’t pursue this path – in some cases an injury, but in most cases lack of financial resources and the fact that you weren’t really that good. But this desire to remain active has stuck with you. Although you’re probably a bit overweight you still find time to pursue a weird hobby. You’ve spent way too much money to be justifiable in from of your spouse on gear so you keep in on the down-low. And they do the same. If it came to it, you’d gladly fight someone who’s a fan of the opposing team or who’s disrespecting yours. The middle-class is statistically the segment of the population that has the highest attendance to religious events. This has been done due to several reasons, with a big one being the need to keep up appearances, followed by a sense of community and potential rewards in the after-life. These are also the people who are most divided when it comes to politics, holding strong ideologies. The majority is pretty set when it comes to which direction do they lean toward. They have a tendency to stick with the same ideology for decades because at some point they feel they benefited from the policies. There’s a good point to be made here also for first and second generation immigrants. People usually come from less fortunate geographies and they have to sacrifice their lifestyles until they can secure their position in the middle class. There are very few cases where first-generation immigrants manage to get a strong foothold in. All things considered, the middle class is the most patriotic segment of the population. They care deeply about the country they’re in and are unlikely to take in criticism even if it’s valid. They worship the military and the flag because growing up they were taught an edited version of history about how great and impressive their country was. Everyone thinks they were the good guys and their country is number 1 at something. Now Aluxers, this is a great opportunity to share your input about what being in the middle class is in your geography. Let us know in the comments and we’ll be sure to show some love to those of you contributing. We really read the comments and you’ll be surprised how often we reply to them. And as a thank you for sticking with us through The Sunday Motivational Video, here’s the bonus you’re waiting for: We know time is passing quickly and by this point in your journey, you wish you had more of it figure out and in its place. You always considered yourself a high-achiever but somewhere along the way you lost your enthusiasm and fell into a routine. Here’s what we have to say to this: There are 2 things you can do right now will have the biggest impact toward getting more out of life in the future: 1. The first one is working on what’s happening inside your head. You need to regain the ability to focus and self-motivate. This is why our first digital product focuses exclusively on mastering this aspect. You will learn how to use your mind to come up with creative answers that bring value to your life. Go to alux.com/mindmastery to get it. Pro-tip: we’re opening the doors this month on Black Friday with a great discount for the people already on the waiting list. Make sure you don’t miss it, we’ll open the doors once again for a limited period of time. 2. The second thing is, the way you plan your year ahead. Everyone has new year resolutions, but only a few manage to keep up with them. This is done by planning and developing a schedule that allows you to hit your goals. This is the reason why we’re working on Goal Mastery, our second digital product which will be available at alux.com/goals Combine these 2 and you have a great chance to get more out of the life you’re currently living. To prove that you’re a true Aluxer and you’re just temporarily in the middle class, please write: GOING UP in the comments section. That way we know which of you have decided that in this lifetime to break free from the middle-class and go to the top. Thank you for spending some time with us Aluxers. Make sure to subscribe so you never miss another video. We also handpicked these videos for you to watch next. As always the conversation continues on social media. Thanks again and we can’t wait to have you back tomorrow.